The CareBetter app is a software application available for the apple App Store and Google Play. Its goal was to connect those affected by Alzheimer’s and dementia for support. Being a startup, they needed all the marketing support they could get. Your People helped CareBetter script, cast, film, and edit their premiere promotional material.

YourPeople created the explainer video for CareBetter’s website, detailing what the app was and why it was beneficial to download.