ACADEMY OF ESTHETICS AND COSMETOLOGY
The Academy put YourPeople on a one-year contract to manage their social media presence. Included in the deal was a versatile video to be used on television, a homepage, and social media. They wanted something funny and engaging for their predominantly young audience.
Their strong Hispanic engagement required us to use our bilingual skills to make something cross cultural. We ended up creating two versions of a funny commercial and over 20 15second videos for their social media pages. We focused our cameras on what makes their business unique from others: Their students and affordability.
YourPeople’s content ended up being the most engaging posts on their Facebook page to date.