Shotgun Players

Shotgun Players is the Bay Area’s main spot for revolutionary theater. It is therefore no surprise that they employed YourPeople to push their marketing into the digital age.

YourPeople worked with their inhouse video team to expand their efforts into filling their Facebook holes. Until YourPeople, their videos received low engagement. It was our job to create a teaser video and two reaction videos for each of their featured plays. The result was a satisfying uptick in engagement and in youth attendance.